40+ Years of Trusted Heritage
NICO carries forward the prestigious four-decade legacy of Ashoka Jewellers, built on the foundations of absolute trust and uncompromising purity. This rich heritage now finds its modern expression in our curated investment and luxury collections.
About Our Story
Gold has always been more than a purchase. It is a celebration, a memory, and one of the most trusted ways families build wealth. Nico was created to make all of that easier.
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Nico is a modern jewellery and gold investment brand from the house of Ashoka Jewellers, Coimbatore, a name that has earned the trust of customers through four decades in gold retail and wholesale. That heritage is our foundation. What we add to it is a fresh and modern approach, one that is convenient, flexible, and affordable, and that puts you in control of how you buy, gift, and invest in gold.
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The name Nico means “Victory of the people”, and we chose it with intent. It reflects our belief in shared success: as a business, we succeed only when our customers do. So every ornament our customers buy and every investment they make with us is designed to become a victory of their own, whether it is wealth that grows, a milestone celebrated in style, or value that lasts for generations.
With Nico, you can shop a curated range of gold and silver ornaments online, start a gold savings plan that fits your monthly budget, or invest digitally in a few taps. For companies and institutions, we bring the same convenience to corporate gifting, employee benefit schemes, and group purchase programmes. Every product we offer carries the same promise of purity, fair value, and personalised care that the parent company has stood for since day one.
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Nico is where forty years of trust meets the way you live today.
Our Vision
To become the brand every household and every organisation turns to for gold, known for quality, elegance, and a modern customer experience that builds trust and grows wealth.
Our Mission
Our mission is to make gold accessible to everyone. We offer a wide range of quality products, design investment options that fit real budgets, and use technology to bring the entire experience to your fingertips. At every step, our measure of success is a satisfied customer.
Our Core Values
Shared Success
True to our name, Nico grows along with its customers. Every purchase and investment made here is designed to be a success for the customer, because their victory is ours.
Elegance meets Ethnicity
Our designs bring together contemporary style and the richness of tradition. Every piece reflects modern taste while honouring the cultural roots that make gold meaningful.
Convenience with Confidence
We make buying and investing in gold simple, wherever customers are and whenever they choose. Behind every transaction stands the assurance of purity, transparency, and fair value.
Enabled by Technology
Technology powers everything we offer. We use it to make gold more accessible, more transparent, and more effortless.
Value Creation
We believe every money placed on gold should work for the buyer. Our products and schemes are designed to grow the wealth, not just the collection.
Customer's Choice
We will offer wide choice, fair pricing, and personalised service, which makes us the brand people choose and recommend.
Products and Services
Gold and Silver at Your Convenience
Shop a curated range of gold and silver ornaments and products from wherever you are, through the Nico online store. Our gold collection spans 22K, 18K, 12K, and 9K, so there is something elegant at every budget. Every piece is backed by the purity standards and craftsmanship, delivered with the ease of modern e-commerce.
Corporate and Institutional Programmes
We partner with companies and institutions to bring the benefits of gold and silver directly to their people. Employees enjoy special schemes and exclusive discounts on ornament purchases and investments, including systematic monthly investment plans with attractive benefits. For HR and administration teams, it is a meaningful benefit that costs little to set up and is valued for years.
Gold Investment Schemes
For generations, gold has been one of the most trusted forms of saving in Indian households. Nico makes it simpler and more rewarding. Choose from multiple investment schemes built around a simple idea: invest a comfortable amount every month and purchase gold at the end of your term with attractive offers and benefits. It is a disciplined, affordable path to owning gold, without the burden of a one-time expense.
Corporate Gifting
Some moments deserve more than a certificate. Long service milestones, business anniversaries, festive occasions, and customer or vendor appreciation all call for a gift that holds its value. Nico offers customised corporate gifting in gold coins, silver coins, silver articles, mementos, and gift coupons, personalised to carry your brand and your message.
Celebrations and Special Occasions
Weddings, engagements, baby showers, and other celebrations are the occasions gold was made for. Nico offers special packages and exclusive offers for those planning these milestones, with curated collections, flexible purchase options, and personalised guidance, so the jewellery is as memorable as the moment.
Digi Gold
Own gold in the time it takes to order a coffee. With the Digi Gold app, you can invest in gold digitally with flexibility, starting small and growing at your own pace, any time and from anywhere. It is the most convenient way to begin your gold journey, backed by the trust of Ashoka Jewellers.
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From the House of Ashoka Jewellers
